My childhood summers in suburban New York were spent playing hockey, racing bikes — and creating art and copy for print media. Unlike most young advertising professionals, I’ve been in the business for nearly two decades.

After working in the ad department of the local paper through high school and college, I took an internship in my alma mater’s marketing office senior year. An M.B.A. degree followed, leading to new freelance advertising accounts and new opportunities for growth in the field.

Today, I utilize my education and years of experience in advertising, marketing, copywriting, retail, and finance as I provide clients with work relevant to each of their unique needs.

Samples from my diverse portfolio are available here, and a detailed résumé is available upon request.



“The Lake,” 2017


Creation of advertising in various formats for newspapers, magazines, and other media

Total management of corporate and institutional marketing campaigns, including advertising art, brochures, books, web content, and other varied materials, from conceptualization to completion

Creative art design for varied advertising and marketing projects

Effective creation and management of corporate and institutional accounts on Twitter, Facebook, Instagram, Snapchat, and other platforms

Copy work for publications, manuals, and promotional materials

“The Mall,” 2017

Copyright ©  Joseph A. Macellaro